Measuring Brand Awareness
What is Brand Awareness? Brand awareness is the extent to which consumers are familiar with a particular brand. It is important because it allows businesses to gauge how effective their marketing campaigns are and how well-known their product is. Brand awareness can also influence consumer behavior, as people are more [...]
Brand Competitive Analysis
What is a Brand Competitive Analysis? A brand competitive analysis is a process for assessing the strengths and weaknesses of your brand in relation to your competitors. By carefully evaluating your brand's performance, you can develop strategies for improving your position in the marketplace. The process of conducting a [...]
Digital Advertising Intelligence
What is Digital Advertising Intelligence? Digital advertising intelligence is the process of gathering data about online advertising campaigns in order to improve their effectiveness. By tracking information like click-through rates, conversion rates, and audience demographics, digital marketers can get a clear picture of which ads are performing well and which [...]
Food and Beverage Trends in 2022
How hard did COVID-19 affect our eating habits? Of all the industries affected by the COVID-19 pandemic, the food and beverage industry was among the hardest hit. With restaurants forced to close their doors and consumers stockpiling groceries, the landscape of the food and beverage industry has been irrevocably changed. [...]
What is Brand Research?
What is Brand Research? Brand research is such an interesting concept! Basically, it's the process of gathering data and researching trends within an industry to build a visual identity that better fits the company or organization. It looks at how customers or potential customers perceive the brand and tries [...]
How Long Should a Survey Be?
What is a Survey? Surveys are a tool that businesses use to collect feedback from their customers. They can be used to gauge customer satisfaction, understand customer needs, and identify areas for improvement. Surveys can be conducted online, through email, or in person. Businesses may also use surveys to collect [...]