Using the widest range of integrated connectivity available today:
A lead indicator of campaign effectiveness, media efficiency and brand efficacy
A comparative tracking system of marketing effectiveness and efficiency alongside brand efficacy that shows who is winning, who are the top performers and who needs to make changes to compete better.
LIKE THE RACING WORLD, PURPLE MEANS YOU HAVE POLL POSITION. YOU’RE A LEADER IN YOUR CATEGORY. KEEP IT UP.
GREEN MEANS MEANS YOU’RE AT OR ABOVE AVERAGE. YOU ARE IN THE CONVERSATION, IN THE RACE. GO TIME.
YELLOW MEANS YOU’RE NOT WHERE YOU SHOULD BE. LISTEN TO THE DATA.
A range of integrated performance reporting solutions informed by real-time consumer behavior analytics
BRAND COMPETITOR SCORE
A system of paid expenditure to optimize effectiveness and efficiency of brand investments.
BRAND COMPETITOR SCORE
A system of paid expenditure to optimize effectiveness and efficiency of brand investments.
AUDIENCE SEGMENTATION PANEL
Deep dive profiling of audience segments.
AUDIENCE SEGMENTATION PANEL
Deep dive profiling of audience segments.
TEXT ANALYTICS
Multi-dimensional text analytics of human motives, consumer behavior, and consumer intelligence.
CONSUMER CHANNEL VOLUMETRIC DATA
Measures and monitors trend analysis on consumer behavior.
CAMPAIGN CONTRIBUTION
Interval periods of measurement on campaign effectiveness to conversion.
SHARE OF SENTIMENT & RTBs to drive campaign
Real-time volume and valence of brand sentiment impact.
BRAND HEALTH HEARTBEAT
Real-time appeal towards a brand.
BRAND HEALTH HEARTBEAT
Real-time appeal towards a brand.
BRAND SALIENCE
Perceived association of rational and emotional factors by category importance and impact on brand appeal.
BRAND SALIENCE
Perceived association of rational and emotional factors by category importance and impact on brand appeal.
SENTIMENT SCRUB
Category specific emotion calibration.
SENTIMENT SCRUB
Category specific emotion calibration.
CONSUMER ATTRACTION
Actual behavior of Interest, Presence, Relevance, Advocacy and Appeal
CONSUMER ATTRACTION
Actual behavior of Interest, Presence, Relevance, Advocacy and Appeal
MARKET SHARE MODELING
BAM™+ statistical model of forward looking quarter over quarter share growth.
BRAND EQUITY SIMULATOR
‘What if’ analysis of incremental brand communication effort to equity.
BAM™ PERFORMANCE DASHBOARD
Complex competitive intelligence data distilled into easy to understand brand performance scoring.
BAM™+ DASHBOARD
Monitor campaign lift to marketshare.
PORTFOLIO MANAGEMENT
Prioritize investment and digital strategies across a portfolio of brands.
PORTFOLIO MANAGEMENT
Prioritize investment and digital strategies across a portfolio of brands.
CATEGORY TREND ANALYSIS
Measure market volatility to consumer behavior overtime.
CATEGORY TREND ANALYSIS
Measure market volatility to consumer behavior overtime.
CUSTOMER JOURNEY
Using behavior metrics to optimize customer touchpoints for an enhanced brand experience.
CUSTOMER JOURNEY
Using behavior metrics to optimize customer touchpoints for an enhanced brand experience.
COMPETITOR BLUEPRINT
Brand Blueprint of the sequence of activities to grow and protect share of market.
COMPETITOR BLUEPRINT
Brand Blueprint of the sequence of activities to grow and protect share of market.
PLUGINS FOR REAL TIME CAMPAIGN PERFORMANCE
Master data management integration points for brand data mart.
SALES DATA PLUGINS
Integrate unique sales data in relation to brand performance in a privacy compliant system.
The widest range of centralized marcom intelligence anywhere
