Available as a mobile app or on desktop, BAM® integrates the widest range of trusted data sources of human behavior and consumer intelligence, alongside best in class marketing data to inform a range of products and user experiences.
Using the widest range of integrated connectivity available today:
A lead indicator of campaign effectiveness, media efficiency and brand efficacy
A comparative tracking system of marketing effectiveness and efficiency alongside brand efficacy that shows who is winning, who are the top performers and who needs to make changes to compete better.
LIKE THE RACING WORLD, PURPLE MEANS YOU HAVE POLL POSITION. YOU’RE A LEADER IN YOUR CATEGORY. KEEP IT UP.
GREEN MEANS MEANS YOU’RE AT OR ABOVE AVERAGE. YOU ARE IN THE CONVERSATION, IN THE RACE. GO TIME.
YELLOW MEANS YOU’RE NOT WHERE YOU SHOULD BE. LISTEN TO THE DATA.
A system of paid expenditure to optimize effectiveness and efficiency of brand investments.
Deep dive profiling of audience segments.
Multi-dimensional text analytics of human motives, consumer behavior, and consumer intelligence.
Measures and monitors trend analysis on consumer behavior.
Interval periods of measurement on campaign effectiveness to conversion.
Real-time volume and valence of brand sentiment impact.
Real-time appeal towards a brand.
Perceived association of rational and emotional factors by category importance and impact on brand appeal.
Category specific emotion calibration.
Actual behavior of Interest, Presence, Relevance, Advocacy and Appeal
BAM™+ statistical model of forward looking quarter over quarter share growth.
‘What if’ analysis of incremental brand communication effort to equity.
Complex competitive intelligence data distilled into easy to understand brand performance scoring.
Monitor campaign lift to marketshare.
Prioritize investment and digital strategies across a portfolio of brands.
Measure market volatility to consumer behavior overtime.
Using behavior metrics to optimize customer touchpoints for an enhanced brand experience.
Brand Blueprint of the sequence of activities to grow and protect share of market.
Master data management integration points for brand data mart.
Integrate unique sales data in relation to brand performance in a privacy compliant system.
The widest range of centralized marcom intelligence anywhere
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