Sheet with visualized data such as bar graphs, pie charts, line graphs etc.

What is a Survey?

Surveys are a tool that businesses use to collect feedback from their customers. They can be used to gauge customer satisfaction, understand customer needs, and identify areas for improvement. Surveys can be conducted online, through email, or in person. Businesses may also use surveys to collect demographic or geographic data from their customers. This information can be used to better target their marketing efforts and understand their customer base. Surveys are an important tool for businesses because they also improve the quality of products and services. By understanding the needs and wants of customers, businesses can make changes that will improve customer satisfaction and loyalty. In today’s competitive landscape, surveys can give businesses the edge they need to succeed.

Response Time

Asking people their opinions is a time-honored way of gathering information. Whether you’re trying to gauge customer satisfaction or find out what people think about a new product, surveys can be an invaluable tool. However, it’s important to keep in mind that the length of a survey can have a significant impact on response times. In general, respondents will take longer to answer a survey with more questions. This is due to the simple fact that it takes more time to provide thoughtful responses to a larger number of questions. Conversely, shorter surveys are more likely to receive quick responses, as respondents are less likely to feel overwhelmed by the length of the survey. However, it’s important to strike a balance between the two extremes; too short and you may not gather enough information, too long and you risk losing respondents entirely. Finding the right mix of brevity and detail is essential for any successful survey.

In addition to balancing your response time, when possible you should ensure the collection and circulation of the data is finished as quickly as possible.

On The Go

In today’s world, it’s estimated that over two-thirds of the global population owns a mobile phone. And with the rise of smartphone usage, that number is only going to continue to grow. This ubiquity has led to a significant change in how people communicate and consume information. And it’s also had a major impact on how businesses collect data. In the past, surveys were typically conducted via phone or in person which delayed having timely sentiment data.

But with so many people now carrying around a mobile device, it makes sense to reach out to them via their phone. After all, most people are already accustomed to providing information on their phone, whether it’s through social media or online shopping. And because people usually have their phone with them, there’s a good chance they’ll be able to respond to a survey right away. As a result, businesses that want to get accurate and timely feedback from their customers should consider conducting surveys on mobile devices. For those looking for a real-time solution in understanding consumer sentiment of their brand and others, check out our BAM™ mobile app for both iOS and Android!


Shortening Your Survey

Asking the right questions is crucial to getting useful survey results. However, it’s also important to keep your surveys short and concise. Otherwise, people will lose interest and you won’t get the information you need. So how can you make your surveys more effective? Here are a few tips: 

  1. First, focus on quality over quantity. It’s better to ask a few thought-provoking questions than to try to cover everything. Surveys that are specific are better as the focus is very clear and it will keep the survey short and concise, providing more quality over quantity. This is especially important if you’re surveying a large group of people, as you want to make sure that your questions are focused and relevant. Asking too many broad or unfocused questions can lead to respondents feeling overwhelmed or confused, which can result in inaccurate answers. Therefore, it’s best to stick to specific, targeted questions in order to get the most accurate and useful information from your survey.
  2. Second, use clear  language. Surveys provide vital data that can be used to improve products, services and customer satisfaction levels. In order to get accurate results, it is essential that the language used in surveys is clear. This means avoiding technical jargon or terms that could be confusing for respondents. Survey questions should be framed in a way that is easy to understand, and response options should be clearly delineated. By using clear language, surveys can collect the data needed to drive improvements while also ensuring that respondents are not left feeling frustrated or confused.
  3. Third, give respondents an incentive to finish the survey. Popular options are e-gift cards. And of course, thank them for their time whle letting them know how their feedback will be used.
  4. Finally, keep your surveys short! People are more likely to complete a brief survey than a long one. Aim for 5-10 questions, and you’ll get the information you need without overwhelming your respondents.