40%
YoY sales growth in a declining category
50%
Increase in Enterprise value led to sale to Grupo Bimbo
+20% GROWTH
Grupo Bimbo (Stonemill Bakehouse) – Market Analysis and campaign contribution drives best in class business results
BAM® 360° market analysis showed a path to refuse a stagnant brand to attract higher brand attraction and engagement with focused investment to drive trial and household penetration. BAM campaign performance monitoring provided the feedback to adjust and optimize the investment to maximize the outcome. The result was +20% growth in an overall declining category for five years straight.
40%
YoY sales growth in a declining category
50%
Increase in Enterprise value led to sale to Grupo Bimbo
350%
Improved return on advertising spend (ROAS)
0.01%
Spend compared to the rest of the category
350%
Improved return on advertising spend (ROAS)
0.01%
Spend compared to the rest of the category
TOP 3 CONTENDER WITH 80% LESS BUDGET
Tuft & Needle – Competitive Ecommerce attraction and acquisition drives market share growth in an oversaturated market
BAM™ unbiased marketing intelligence informed consistent real-time market adjustments to attract customers, resulting in the 3rd most visited site with the lowest marketing budget in an overly saturated market.
23%
Reduced Cost Per Case (CAC)
40%
Exceeded Target Case Count
0%
Increased Total Marketing Spend
40% YoY GROWTH
23% DECLINE IN CPA
Brandt & Sherman LLP – Competitive attraction and acquisition drives market share growth in an oversaturated geographic market
BAM customer acquisition cost analysis determined the best ROI between the balance of traditional media buying, SEM, SEO, social media and website infrastructure to increase customer acquisitions by 40% and reduced their cost per acquisition by 23%.
