We brought together a team of data scientists, mathematicians, statisticians and market analysis experts to invent, validate and run best-in-class marketing & performance analytics

Jeremy Chrystman | Chief Data Scientist With over 20 years in healthcare analytics, Jeremy has led data science at BAM for the past 6 years. Jeremy combines data science and user experience design principles to optimize campaign outcomes and he continues to apply the predictive models of human behavior to develop modules for BAM®. Jeremy is an alumnus of the University of Waterloo and one of the inventors of the BAM patent.

Mark Fuller | Chief Technology Officer Mark Fuller is an Information Technology leader with a successful track record in delivering national and large-scale Health Analytic Environments, Information Systems and Architectural Standards. He also works in other verticals such as Marketing and Media 25+ years’ experience in IT including Executive Leadership, Consulting, Program Management and building and sustaining high performing teams and individuals. Mark is one of the inventors of the BAM™ patent.

Christine McArthur | Chief Customer Success Officer Seasoned business lead with 20 years’ experience. An expert in collaboration, she is driven to create cultures and partnerships where innovation and businesses thrive. Christine is in charge of BAM’s operations and the integration of data analytics. Christine has led integrated teams at some of the largest agency networks CPG, financial and retail clients.

Brett Channer | CEO | Subject Matter Expert Brett founded and is responsible for the overall team at BAM. Brett is driven to increase ROI for marketers through the creation of new technologies and methodologies that result in better audience navigation in all paid, earned and owned media. Brett transformed Saatchi & Saatchi into a digital first creative and media company; he was then appointed to the global board as a result. He has a history of firsts in the digital space and continues on that path with spearheading the patented campaign performance technology at BAM. Brett is one of the inventors of the BAM patent.