BIG GROWTH IN A DECLINING CATEGORY

In a Stonemill Bakehouse market analysis, campaign contribution drove best-in-class business results.

BAM Analytix 360° market analysis showed a path to attract higher interest and engagement, with a focused investment to drive trial and household penetration. BAM campaign performance-monitoring provided the feedback to adjust and optimize that investment, to maximize the outcome. The result?

Big growth in an overall declining category for five years straight, year over year sales growth in a declining food category, and a doubling in overall brand value, which led to the sale of Stonemill Bakehouse to Mexican food giant, Grupo Bimbo.