BAM IS A LEAD INDICATOR OF THE METRICS THAT MATTER
Real-time Brand Strength Monitoring
Measuring the brand equity, consumer connectivity, and its ability to influence consumer decision making, in real time.
Real-time Brand Equity Contribution To Performance
Know how much your brand equity is contributing to marketing performance for any given time period in any market.
Competitive Performance Monitoring
Superior insights from understanding the context of the marketplace during a given period, in any market.
Real-time Marketing Performance Monitoring
Know and optimize real time end to end marketing efforts towards your goals and brand equity.
Real-time Consumer Attraction
The tangible, measurable results of your brand’s consumer attraction vs the competition for any given period, in any market.
Real-time Media Efficiency Monitoring
See how efficient your total marketing efforts are in relation to the marketplace for any given period, in any market.
No one else can provide the end-to-end marketing performance intelligence that BAM Analytix can, using our three key measures.
BRAND STRENGTH
Measures how strong a brand is in consumer attraction versus your key competitors.
CAMPAIGN PERFORMANCE
End-to-end marketing measures effectiveness of a campaign period, in relation to key competitors during the same time period.
MEDIA EFFICIENCY
Measures the efficiency of paid and earned media in relation to key competitors during a period of time.
All Media Monitored
Real-time, end-to-end marketing provides greater insights in combining the resources of mass, digital paid, earned owned media towards greater brand strength and campaign performance.
Better Than Single Source Data
BAM answers today’s marketer’s biggest concerns: “How effective and efficient are my overall marketing efforts and how can I optimize them?”
24/7 Monitoring
Now, C-Suite executives and senior marketers can monitor how strong their brand is and how effective their marketing efforts are at any given time, in any market, against key competitors.
Clients’ Like It
“BAM gets marketers out of the weeds of lower channel analytics to enable them to see the big picture of their marketing efforts without bias or pretence.”
– Phil Donne, former CEO, Campbell Co., Canada
– Phil Donne, former CEO, Campbell Co., Canada
All Media Monitored
Real-time, end-to-end marketing provides greater insights in combining the resources of mass, digital paid, earned owned media towards greater brand strength and campaign performance.
Better Than Single Source Data
BAM answers today’s marketer’s biggest concerns: “How effective and efficient are my overall marketing efforts and how can I optimize them?”
24/7 Monitoring
Now, C-Suite executives and senior marketers can monitor how strong their brand is and how effective their marketing efforts are at any given time, in any market, against key competitors.
Clients’ Like It
“BAM gets marketers out of the weeds of lower channel analytics to enable them to see the big picture of their marketing efforts without bias or pretence.”
– Phil Donne, former CEO, Campbell Co., Canada
BAM ANALYTIX USES COOPERATIVE GAME THEORY MODELING
93.7% ACCURATE
BAM Analytix is tested, validated and proven to work with big data accurately, using billions of real-time consumer behavior data points to provide the intel marketers need on their brand and any chosen marketplace for any given period.
The Science
The Shapley Value method is an always-on weighting system, using game theory for accurate channel contribution informed by real-time consumer behavior data.
The Benefits
- Equitable credit allocation across channels, enhancing decision-making.
- Strategic investment in high-performance channels, boosting ROI.
- Fosters cross-channel collaboration, improving campaign synergy.
- Data-driven insights ensure agile, effective marketing adjustments.
Key Outcome
BAM Shapley Value Engine transforms real time behavior contributions into strategic marketing investments for superior outcomes.
The scale and breadth of inputs you can’t get from any other report.
50
Average number of data points informing a report
35
Average number channel inputs per report
100
Average number of consumer behavior points per report
150
Amount of data points stored for AI learning
Enjoy the control of connecting the dots in end-to-end marketing efforts from a single platform.
More confidence in end-to-end marketing through the control of a single dashboard system that puts you in charge of the reporting.
Choose what you need for better marcom intelligence for your brand, then see easy to understand and actionable results.
Choose a Region
The power and convenience to choose national or local DMA reports.
Choose the Competitors
The control to pick the competitors or let the system pick the biggest ones for you.
Choose the Sources
From a large list of inputs, you can choose the ones that matter or let the algorithm do it for you.
Choose a Time Frame
The ability to choose and select any time period, 'from and to'.
Choose a Region
The power and convenience to choose national or local DMA reports.
Choose the Competitors
The control to pick the competitors or let the system pick the biggest ones for you.
Choose the Sources
From a large list of inputs, you can choose the ones that matter or let the algorithm do if for you.
Choose a Time Frame
The ability to choose and select any time period, ‘from and to’.
ELEVATE YOUR NPS POST ANALYTICS SCORES
Surveys can give you an idea on whether a brand is recalled with positive intentions but only BAM can measure how much attraction one brand is achieving in real time.
BAM GIVES YOU THE MOST UP-TO-DATE DATA
Attraction metric is the new need stack because it is the one true measure of large consumer positive behavior towards a brand in relation to key competitors. Now marketers know in real time if their end-to-end marketing efforts are contributing to brand strength and business growth along with the insights to optimize those efforts.
THE BEST METRICS AVAILABLE
A world-class brand and marketing data integration platform implemented in an AWS data warehouse with custom data expansion capabilities. Now get real-time results in three meaningful ways informed by the widest set of consumer behavior analytics available.
BAM provides the simple, easy-to-action-on marketplace intelligence that you need in today’s complex marketing environment.
Only BAM Analytix can measure how much attraction a brand is achieving month after month in relation to key competitors.
BAM® Analytix | A Portal To Connectivity.
BAM® Analytix
A Portal To Connectivity.
