Volumetric audience behavior tools for marketers
Click on a module to explore further
Competitor Study - Marketplace Intelligence
Patent: US10977670B2
How BAM Analytix helps:
We help you know how your competitors are doing in attracting customers in the real-time marketplace. We offer a statistically informed study focused exclusively on competitor data. This product provides marketers with insights into competitor activities and who is winning and losing in attracting customers effectively and efficiency.
What marketers can expect:
- Competitive benchmarking across key metrics to identify industry leaders and laggards.
- Marketing effectiveness assessment of the efficiency and impact of competitors’ marketing campaigns.
- Understand consumer behaviors and preferences through competitor engagement.
- Insights on the consumer attraction of digital and mass paid, earned and owned media by competitor.
Businesses applications:
- Benchmarking: Set realistic performance goals by benchmarking against competitors.
- Market Entry Analysis: Assess feasibility and success potential for entering new markets based on competitive landscape insights.
- Strategic Planning: inform strategic decisions by understanding competitor marketing behavior and outcomes.
- Campaign Development: Design effective marketing campaigns by learning from competitors’ successes and failures.
- Risk Mitigation: Identify and mitigate potential threats posed by competitors through continuous monitoring.
Use Case: Punching Above Spend for Market Share
Punching Above Spend for Market Share
Challenge: In order to grow sales, Tuft & Needle needed to improve market share with limited ad spend in a highly competitive, saturated market.
Outcomes: Significant increase in conversion rates and market share at a significantly lower spend.
Insights:
- Opportunity Identification: The Competitor Study module revealed a strategic opportunity in the lower funnel where consumers were making purchase decisions, enabling Tuft & Needle to exploit competitive weaknesses.
- Strategic Optimization: Real-time optimization of lower funnel media and brand strength allowed Tuft & Needle to outperform competitors in consumer attraction with a smaller budget.
- Actionable Adjustments: Web engagement data guided immediate adjustments to campaigns, aligning Tuft & Needle’s messaging and spend with consumer behavior, maximizing conversions and ROI.
Analysis:
- Competitor Analysis: Using the Competitor Study module, BAM’s Media Efficiency and Campaign Performance factors benchmarked Tuft & Needle against competitors, identifying areas to achieve higher consumer attraction with less spend.
- Lower Funnel Optimization: BAM’s Brand Strength metrics, particularly Brand Sentiment and Non-Bounced Traffic, pinpointed opportunities to boost real-time brand strength, directly impacting lower funnel conversions (e.g., personalized retargeting ads, dynamic content optimization, and targeted email campaigns).
Audience Behavior Study - Marketplace Intelligence
Patent: US-20220374922-A1
How BAM Analytix helps:
Gain deep insights into audience behaviors that influence campaign success, enabling optimization of marketing strategies. This study analyzes real-time earned consumer attraction, providing a more accurate assessment of audience engagement compared to traditional intent-based survey research.
What marketers can expect:
- Real-time consumer behavior analysis capturing and analyze current consumer actions.
- Segmentation and clustering towards actionable audience segments based on behavior, not just demographics.
- Campaign success analysis identifying and leveraging behaviors that directly influence campaign performance effectiveness.
Business applications:
- Enhanced Campaign Effectiveness: Analyze campaign success factors to understand the key behaviors that drive positive outcomes of audience attraction and brand strength contribution. Real time BAM attraction insights allow you to optimize your marketing strategies, ensuring that resources are concentrated on the tactics that have the highest impact on your KPIs.
- Targeted Audience Engagement: Use segmentation and clustering to identify and focus on the most profitable and responsive audience segments. This enables precise targeting of marketing efforts to maximize ROI.
- Adaptive Marketing Strategies: Leverage real-time consumer behavior analysis to adjust marketing campaigns, ensuring that your messaging is relevant to the current preferences and actions of your audience.
Use Case: Bread – Growth in a Shrinking Category
Bread - Growth in a Shrinking Category
Reporting:
- How where consumers really shopping perceived low engagement category
- What where the competitors doing and what channels could we win in
Actionable Insights:
- Market analysis showed a path through lower funnel informative communications vs mass media reinvigorating a stagnant brand achieving higher attraction
- Campaign performance monitoring provided the feedback to adjust and optimize
Outcomes: +20% growth in an overall declining category for five years straight and the sale of the enterprise to a multinational
Adaptive Data Integration System - Marketplace Intelligence
Patent: US-20220358524-A1
How BAM Analytix helps:
Incorporate proprietary and third-party data sources into a custom data integration model for reporting. This module aggregates marketplace signals and data to enable marketers to generate custom reports that provide insights into brand performance and market dynamics.
What marketers can expect:
- Proprietary Data Integration: Integrate client-specific data, including sales outcomes, marketplace demand, and accidents data, to create a comprehensive view of market performance.
- Third-Party Data Integration: Incorporate third-party metadata such as weather data, enriching the analytic capabilities by correlating external factors with market outcomes.
- First-Party Conversion Signal Data: Analyze first-party data to track and optimize conversion signals, providing actionable insights into consumer behavior.
- Geographic Profiling: Utilize geographic profiling data to segment markets and tailor strategies based on regional performance metrics.
Business applications:
- Custom Reporting: Generate detailed, custom reports that align with specific business objectives, ensuring that all stakeholders have the insights they need to drive performance.
- Enhance Decision-Making: Leverage integrated data from multiple sources to gain a holistic view of brand performance, enabling informed strategic decisions.
- Optimize Market Strategy: Tailor marketing and sales strategies based on detailed geographic and marketplace analyses, improving ROI and market penetration.
- Monitor External Influences: Track how external factors like weather impact market dynamics, allowing businesses to adapt their strategies in real time.
Use case: Mattress – Punching Above your Spend for Market Share
Mattress - Punching Above your Spend for Market Share
Module Reporting:
- Category consumer attraction data towards market share
- Lower funnel media and brand strength for optimizing consumer attraction with limited ad spend
- Web engagement monitoring for lead opportunities
Actionable Insights:
- Discover an opportunity to competitive in lower funnel where consumer make brand choices as much as purchase decisions.
- Consistent real-time optimization allowed the lower funnel panel to outpace the competition towards greater consumer attraction
- Results: Lower funnel brand building led to 3rd most visited site driving conversion to sales with the lowest marketing budget in an overly saturated market
Attention Contribution Tracker - Marketplace Intelligence
Patent: US10977670B2
How BAM Analytix helps:
The Real Time Attention Contribution Tracker allows marketers to measure, evaluate, and modify the effectiveness of mass and paid media expenditures in real-time. By analyzing the contribution of each media type towards capturing consumer attention, the tracker helps in optimizing media strategies for greater marketing effectiveness and efficiency.
What marketers can expect:
- Media Spend Analysis: Real-time assessment of how different media expenditures contribute to capturing consumer attention and driving campaign success.
- Optimization Recommendations: Tailored suggestions for reallocating media budgets to channels that yield the highest returns.
- Cross-Channel Performance Insights: A comprehensive view of how various paid and mass media channels work together to amplify marketing efforts.
- Efficiency Improvements: Identify underperforming media investments and reallocate resources to maximize overall marketing efficiency.
Business applications:
- Media Budget Optimization: Adjust media spending across channels based on real-time performance data to achieve the highest ROI.
- Campaign Effectiveness: Enhance the impact of marketing campaigns by focusing on media that best captures consumer attention.
- Strategic Planning: Inform future media planning and buying strategies with data-driven insights on channel effectiveness.
- Risk Mitigation: Reduce the risk of wasted media spend by continuously monitoring and adjusting expenditures based on real-time performance.
Influencer Effectiveness Tracker - Brand Intelligence
Patent: US-20220374922-A1
How BAM Analytix helps:
An advanced analytics tool designed to provide real-time insights into personal brand performance and reputation management. It helps influencers and political candidates track their public standing, optimize media strategies, and stay ahead of competitors.
What marketers can expect:
- Comparative Performance Analysis: Monitor real-time ranking against peers.
- Reputation Tracking: Track shifts in public sentiment over time.
- Media Impact Evaluation: Assess the effectiveness of paid and earned media strategies.
Business applications:
- Strategic Benchmarking: Compare personal brand performance to refine messaging and strategies.
- Reputation Management: Proactively manage and respond to shifts in public perception.
- Media Optimization: Enhance ROI by evaluating and optimizing media spend across platforms.
Political Leader - Real time performance tracking
Reporting Includes:
- Social Media scrub for party and leader insights in comparison to other major parties
- Customized data source to identify most effective channels and outlets for intended audience
- Impact of paid media campaign alongside earned media within the media mix
Actionable Insights:
- Determined the dramatic upswing as a result of an active campaign and the resonance from its intended audience vs competitors
- Measured very positive impact from the leader presence (mentions and recall rates) towards improving brand relevance vs competitors
- Discovered a 30+% disadvantage in media bias towards opposition party that demands a higher spend rate to compete
Brand Health Tracker - Brand Intelligence
Patent: US20220383343-A1
How BAM Analytix helps:
Offers real-time monitoring of total marketing investment, assessing brand strength against key competitors. This module provides a comprehensive analysis of a brand’s contribution to overall marketing performance, enabling precise optimization of branding strategies in a competitive landscape.
What marketers can expect:
- Real-Time Brand Strength Monitoring: Continuously track and assess brand performance relative to key competitors.
- Competitor Benchmarking: Compare your brand’s strength against competitors to identify areas of opportunity or risk.
- Investment Impact Analysis: Analyze the effectiveness of marketing investments on brand strength and overall market position.
Business applications:
- Real-Time Brand Equity Monitoring: Continuously assess your brand’s relative strength in the market by benchmarking against key competitors, allowing for timely adjustments in brand strategy to maintain or enhance market position.
- Strategic Brand Differentiation: Identify shifts in brand perception within the competitive landscape, enabling precise refinements to branding efforts that distinguish your brand and reinforce its market presence.
- Impact Assessment of Marketing Investments: Evaluate how marketing expenditures are influencing brand strength, providing data-driven insights to optimize resource allocation and ensure strategic investments are reinforcing brand equity.
Use case: Growth in a Shrinking Category
Growth in a Shrinking Category
Challenge: Stonemill Bakehouse needed to drive growth in a shrinking bread category.
Outcomes: Stonemill Bakehouse achieved a +20% growth in a declining category, leading to its eventual sale to a multinational corporation.
Insights:
- Opportunity Identification:
The Brand Health Tracker revealed strong brand strength, offering a base for boosting consumer attraction through targeted efforts. - Strategic Optimization:
Insights suggested shifting focus to lower-funnel communication and optimizing media spend toward channels with higher consumer engagement for cost efficiency. - Actionable Adjustments:
Real-time brand health tracking enabled adjustments to campaign activations, refining messaging and media placements based on live data.
Analysis:
- Brand Health Contribution:
Analysis showed that earned and owned media played a key role in growing brand presence, supported by the Brand Health Tracker’s insights on consumer attraction metrics. - Campaign Efficiency:
The analysis identified opportunities to enhance media efficiency, leading to better resource allocation and stronger campaign outcomes (e.g., targeted social media ads, owned media assets, and retargeting strategies).
Social Media Effectiveness Tracker - Brand Intelligence
Patent: US10977670B2
How BAM Analytix helps:
The Real Time Social Media Effectiveness Tracker enables marketers to measure and analyze the impact of organic social media activities on overall marketing practices. This tool provides real-time insights into how social media contributes to campaign goals, brand health, and consumer engagement, allowing for strategic adjustments that maximize the effectiveness of social media efforts.
What marketers can expect:
- Social Media Impact Analysis: Real-time evaluation of how organic social media activities contribute to marketing objectives, including brand awareness, consumer engagement, and lead generation.
- Optimization Suggestions: Tailored recommendations for enhancing social media strategies, including content optimization and platform selection to improve ROI.
- Performance Insights: Detailed insights into which social media activities are driving the most value, helping to refine content strategies and boost engagement.
- Cross-Channel Synergy: Understanding how organic social media efforts complement paid media and other marketing activities, ensuring a cohesive and effective strategy.
Business applications:
- Content Strategy Optimization: Adjust content strategies based on real-time performance data to increase engagement and drive better results.
- Campaign Effectiveness: Improve the effectiveness of marketing campaigns by leveraging social media insights to optimize organic reach and interaction.
- Brand Engagement: Enhance brand health by focusing on social media activities that resonate most with your audience, building stronger brand-consumer relationships.
- Resource Allocation: Optimize social media resource allocation by investing in platforms and content types that deliver the highest returns.
Competitive Brand Positioning Study - Brand Intelligence
Patent: US20220207545A1
How BAM Analytix helps:
We identify positive category association using volumetric data towards a ownable market positioning. This module offers large scale volumetric text analytics of category attraction attributes with actionable insights into market spaces and consumer perceptions, optimizing brand positioning for maximum attraction and impact.
What marketers can expect:
- Market Opportunity Identification: Utilize volumetric data to highlight areas within the marketplace with the highest potential for brand positioning in relation to key competitors.
- Normalized Sentiment Analysis: Measure and interpret positive and negative brand associations to ensure accurate and meaningful insights.
- Comprehensive Market Analysis: Plotting market spaces to uncover hidden opportunities in the real time marketplace.
Business applications:
- Strategic Positioning: Pinpoint the highest attraction zones for optimal brand placement based on high attraction and consumer engagement.
- Competitive Benchmarking: Compare and contrast your brand’s positioning against competitors to identify strengths, weaknesses, and market opportunities.
- Marketing Resource Optimization: Allocate marketing resources effectively to areas with the highest potential return.
- Risk Mitigation: Identify and mitigate potential market threats through continuous sentiment monitoring and analysis.
Use case: Discovering White Space for Positioning
Discovering White Space for Positioning
Challenge: Love Good Fats needs to identify a distinctive and ownable market positioning within the crowded energy bar category, avoiding direct competition with established brands while leveraging an alternative attraction route.
Outcomes: The CBP identified “Nutrition & Well Being” positioning space that was underutilized, offering Love Good Fats an uncontested market entry. This ultimately resulted in a successful launch and recognition as the innovator of the year in its category.
Insights:
- Opportunity Identification:
The Competitive Brand Positioning Study revealed that while the category focused on “energy and reenergizing,” an underutilized “Nutrition & Well Being” space was available, offering a unique entry point. - Strategic Optimization:
By targeting “Nutrition & Well Being,” Love Good Fats differentiated itself from competitors heavily invested in the “energy” segment, influencing its brand positioning and packaging. - Actionable Adjustments:
Insights led Love Good Fats to shift its messaging and branding to align with “Nutrition & Well Being,” contributing to a successful launch and innovation recognition.
Analysis:
- Volumetric Data Analysis:
The Competitive Brand Positioning Study used large-scale volumetric data to map the market, identifying an unclaimed area where Love Good Fats could stand out. - BAM Performance Measurements:
The analysis focused on the Brand Strength BAM Factor, especially Organic Search and Brand Sentiment, providing real-time insights that supported the strategic shift.
Media Efficiency Optimizer - Brand Intelligence
Patent: US-20220374928-A1
How BAM Analytix helps:
Enhance efficiency in a competitive landscape by optimizing spend across paid, earned, and owned media. This module helps marketers establish a baseline of media expenditures, identify strategic opportunities for audience engagement, and differentiate investment strategies to improve business outcomes.
What marketers can expect:
- Expenditure Benchmarking: Establishes baseline metrics for media expenditures across digital and traditional channels, enabling competitive analysis and identification of spending gaps.
- Strategic Opportunity Identification: Uses proprietary algorithms to recommend strategic uses of earned and owned media within the paid media environment, optimizing advertising efforts.
- Category Insights Application: Leverages industry-specific data to identify the most effective channels for audience engagement, enhancing campaign precision.
- Real-Time Media Efficiency Monitoring: Offers ongoing assessment of media campaign efficiency with real-time feedback on performance relative to spend.
- Investment Strategy Differentiation: Provides insights on high-spend versus low-spend media strategies, enabling tailored approaches based on campaign objectives and budget constraints.
Business applications:
- Optimizing Media Budget Allocation: Analyze media spend relative to competitors and strategically allocate budgets across channels to align investments with business objectives, maximizing reach or achieving cost efficiency.
- Enhancing Campaign Precision and Performance: Identify the most impactful media channels and make real-time adjustments to optimize campaign efficiency, reducing waste and improving performance.
- Leveraging Owned and Earned Media for Competitive Advantage: Integrate owned and earned media into paid strategies to amplify campaign impact and optimize costs, maximizing the value of existing media assets for a competitive edge.
Financial Services - Performance Intelligence
Module Reporting:
- Client has a median pole position on brand strength, a strong foundation to build increased campaign results and lower cost
- Identify opportunity to climb the rank versus competitors by generating demand that translates into Search Interest and Website Relevance.
Actionable Insights:
- Given the above average campaign performance with lower media investment, the path forward to additional gains to outrank the competition must either consider:
- additional investment in paid media campaigns and/or
- investment in building brand strength to improve campaign performance.
Brand Multiplier - Performance Intelligence
Patent: US10977670B2
How BAM Analytix helps:
The Real Time Brand Multiplier is a powerful tool that measures the impact of a brand’s presence on elevating campaign performance in real time. By analyzing how brand strength and visibility contribute to the success of marketing efforts, this module helps marketers maximize the effectiveness of their campaigns and ensure that the brand’s influence is fully leveraged.
What marketers can expect:
- Brand Presence Analysis: Real-time assessment of how a brand’s market presence influences the success of marketing campaigns, including consumer engagement and conversion rates.
- Performance Enhancement: Recommendations for strengthening brand visibility and optimizing its contribution to ongoing campaigns.
- Synergistic Insights: Understanding the interplay between brand strength and campaign effectiveness, allowing for strategic adjustments to enhance overall performance.
- Real-Time Adjustments: The ability to make real-time modifications to campaigns based on the brand’s impact metrics, ensuring continuous improvement and maximization of results.
Business applications:
- Campaign Optimization: Boost campaign performance by leveraging brand presence insights to enhance marketing effectiveness.
- Brand Strategy Refinement: Adjust brand strategies to ensure they are effectively supporting and amplifying marketing efforts.
- Market Positioning: Strengthen market positioning by focusing on brand elements that have the most significant impact on consumer perception and campaign success.
- Resource Allocation: Allocate marketing resources towards initiatives that best capitalize on brand strength, ensuring higher returns on investment.
Predictive Brand Portfolio ROI Study - Performance Intelligence
Patent: US-20220383343-A1
How BAM Analytix helps:
Designed to optimize investment efficiency and drive profitability across a brand portfolio. This module provides detailed insights into brand performance, growth potential, and strategic opportunities, enabling informed decision-making and precise resource allocation.
What marketers can expect:
- Performance Analysis: Assess individual brand metrics to identify growth potential and optimize resource allocation.
- Strategic Segmentation: Segment the portfolio to uncover high-value investment opportunities and areas for divestment.
- Investment Impact Analysis: Evaluate how investment decisions influence overall profitability and fine-tune strategies accordingly.
- Scenario Simulation: Model various scenarios to anticipate outcomes and mitigate risks.
Business applications:
- Data-Driven Resource Allocation: Leverage detailed brand performance insights to allocate resources efficiently across the portfolio. The module’s data-driven approach ensures that marketing and investment efforts are directed toward brands with the highest growth potential, optimizing overall portfolio performance.
- Strategic Portfolio Optimization: Use the module to regularly evaluate and segment the brand portfolio, identifying strategic opportunities for growth and potential areas for divestment. This systematic analysis supports informed decisions that align with long-term business objectives and market dynamics.
- Investment Impact Assessment and Scenario Planning: Apply the module’s capabilities to assess the impact of various investment strategies on overall profitability. The scenario simulation feature allows businesses to anticipate the outcomes of different strategic choices, ensuring that investments are optimized for both current and future market conditions.
Use case: Beer – Optimizing Portfolio Profits
Beer - Optimizing Portfolio Profits
Module Reporting:
- Portfolio optimization and budget allocation recommendation determined by a brand’s potential and ability to respond to key weighted factors of consumer attraction for driving higher share of market for dollars invested.
Actionable Insights:
- Portfolio analysis led to recommendation to decrease budget to a maintenance allocation from Coors Light with no market share impact and increase allocation to Modelo that had predicted room for 2x growth with increase spend.
Brand Performance Optimizer - Performance Intelligence
Patent: US10977670B2
How BAM Analytix helps:
The Real Time Brand Performance Optimizer is our flagship product, designed to measure and enhance the end-to-end performance of marketing campaigns and overall brand health in real time. By analyzing key metrics related to consumer attraction, this tool provides actionable insights that help marketers optimize their campaigns and strengthen their brand presence, ensuring sustained consumer engagement and growth.
What marketers can expect:
- Comprehensive Performance Analysis: Real-time evaluation of campaign effectiveness and brand health metrics, providing a holistic view of how well marketing efforts are resonating with consumers.
- Consumer Attraction Insights: In-depth analysis of the factors driving consumer attraction, enabling the optimization of messaging, targeting, and media strategies.
- Continuous Optimization: Ongoing recommendations for improving both campaign performance and brand health based on real-time data, ensuring that marketing efforts are always aligned with business objectives.
- Integrated Metrics: A unified view of campaign and brand performance, allowing for more strategic decision-making and resource allocation.
Business applications:
- Campaign Performance Improvement: Utilize real-time data to fine-tune campaigns, ensuring they consistently meet or exceed performance goals.
- Brand Health Management: Monitor and enhance brand health through data-driven insights, maintaining a strong and positive brand image in the market.
- Strategic Marketing Adjustments: Make informed adjustments to marketing strategies in real time, based on the latest performance metrics and consumer feedback.
- Resource Allocation: Ensure that marketing resources are directed towards the most effective strategies, maximizing ROI and overall campaign success.
AI Solution Engine - Performance Intelligence
How BAM Analytix helps:
The Ai Solution Engine integrates with BAM Analytix modules to optimize your marketing efforts for greater effectiveness, efficiency, and agility. By leveraging advanced analytics and machine learning, this engine provides category calibrated insights and actionable recommendations to ensure that every marketing decision is data-driven and impactful.
Custom Training Approach:
Our AI Model is meticulously trained on BAM’s historical data warehouse, enriched by the BAM methodology and tailored to your unique context. We also integrate your first-party data, if applicable, to enhance the relevance and precision of insights. This approach ensures that the solutions provided are not only technically advanced but also deeply contextualized to your specific business environment.
What marketers can expect:
- Real-Time Tracking: Continuous monitoring of brand health and campaign lift factors to maximize performance.
- Predictive Analytics: Forecasting outcomes and recommending strategies to enhance brand performance and ROI.
- Actionable Insights: Tailored suggestions for improving media efficiency, brand health, and campaign effectiveness.
- Cross-Channel Integration: Seamless integration of data across all marketing channels to provide a holistic view of performance.
Business applications:
- Campaign Optimization: Refine ongoing campaigns in real-time to boost their effectiveness and align them with business objectives.
- Strategic Planning: Use predictive analytics to inform long-term marketing strategies and investment decisions.
- Resource Allocation: Ensure marketing budgets are allocated to the most effective channels, optimizing ROI and reducing waste.
- Risk Mitigation: Identify potential risks in marketing strategies and adjust plans proactively to avoid underperformance.
