Available as a mobile app or on desktop, BAM™ integrates the widest range of trusted data sources of human behavior, alongside best in class marketing data to inform a range of products and user experiences.
Using the widest range of integrated connectivity available today:
A single source lead indicator of marketing effectiveness, efficiency and efficacy
A system of paid expenditure to optimize effectiveness and efficiency of brand investments.
Deep dive profiling of audience segments.
Multi-dimensional text analytics of human motives.
Measures and monitors trend analysis on consumer behavior.
Interval periods of measurement on campaign effectiveness to conversion.
Real-time volume and valence of sentiment impact on brand.
Real-time appeal towards a brand.
Perceived association of rational and emotional factors by category importance and impact on brand appeal.
Category specific emotion calibration.
Actual behavior of Interest, Presence, Relevance, Advocacy and Appeal
BAM™+ statistical model of forward looking quarter over quarter share growth.
‘What if’ analysis of incremental brand communication effort to equity.
Complex competitive intelligence data distilled into easy to understand brand performance scoring.
Monitor campaign lift to marketshare.
Prioritize investment and digital strategies across a portfolio of brands.
Measure market volatility to consumer behavior overtime.
Using behavior metrics to optimize customer touchpoints for an enhanced brand experience.
Brand Blueprint of the sequence of activities to grow and protect share of market.
Master data management integration points for brand data mart.
Integrate unique sales data in relation to brand performance in a privacy compliant system.
The widest range of centralized marcom intelligence anywhere
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